When it comes to launching a strong marketing campaign, Facebook can be a great place to start. However, knowing exactly how to best utilize its platform can be tricky. Here are 5 ways to get the most out of Facebook advertising.
1. Utilize Audience Insights
One excellent aspect of Facebook’s system that’s available to you is Audience Insights. This helpful tool offers you key information: who your target market is. So instead of wasting money and time trying to discover your audience, you can focus your attention on crafting insightful, quality ads sure to engage interested parties.
2. Make Sure Ads Are Tailor-Made
Not all target markets will respond the same to your ad, which is normal. This is because although your customers are purchasing the same product, they may be doing so for varying reasons. By understanding this, you can create multiple ads targeted specifically toward one group, increasing your chances of landing a sale.
3. Remember To Incorporate a Landing Page
Landing pages are helpful in that they offer key information about your product before directing customers to your website, which can increase the likelihood of a sale in the end. Remember, since you pay for each click with Facebook advertising, it’s important that you supply your consumers with enough details so they feel confident making a purchase, otherwise you’re wasting your money.
4. Have Visually Striking Imagery
Keep in mind people scroll quickly, so creating something that will stop viewers in their tracks can’t be overlooked. Indeed, while it’s crucial you write quality copy, this shouldn’t be your only concern. Attaching a relevant and captivating visual will ensure your post stands out.
5. Create a Budget and Bid Strategy
All business owners worth their salt pay careful attention to how much is spent on Facebook advertising. With Optimized CPM, or cost per impression, you can set a limit on what you’ll be spending for ad space, allowing Facebook to do the hard work of keeping track of your budget, which can be costly without parameters in place.
In the end, no business draws in customers without a little work. However, with Facebook’s array of tools to assist you, creating eye-catching, superior copy has been made a little easier. By fashioning multiple targeted ads with excellent visuals, making use of Audience Insights, and paying attention to both your strategy and budget, you’ll increase the effectiveness of your campaign.