Businesses today no longer rely on flashy, eye-catching storefronts. Companies now rely on effective digital engagement, requiring a focus on websites and virtual engagement. Consider how you can use these web design basics to improve your digital presence to ensure you are at the top of your game.

1. Function

There should be a clearly defined function and purpose within your website that directly caters to your users. Each website and its pages should have a clearly defined reason for the user to view that content.

2. Readability

One major flaw of websites is readability, including how information is organized, font and text size. When you are designing your website, stick to sans serif fonts in at least 16pt or larger with no more than 3 types of sizes and fonts organized with headings and bullet points for ease of use.

3. Color Palette

Consider choosing a visually appealing color scheme, but reserving more eye-catching colors for areas that require a user’s attention. Make sure to use high contrast colors to allow an aesthetically appealing experience that is still easily digestible.

4. Visuals

In a world of GIFs and interesting infographics, we may be tempted to use visuals in our web design. However, it is important to use visuals to enhance your website and not clutter it, so choose wisely.

5. Navigation

Consider how users will maneuver around your website. It should not take more than 3 options or clicks to find what information you are looking for from any part of your website.

6. Organization

Utilizing grid layouts can give you a cleaner and more professional look. By utilizing your audience’s typical reading pattern left to right and top to bottom, you can focus attention on the most important information by displaying it first.

7. Wait Time

By optimizing your website to reduce the load time, including adjusting your images and streamlining code, you can ensure your user is not frustrated with an overloaded website.

8. Multiple Platforms

It is key to ensure your web design is set up to be used with multiple platforms. Ensuring your website is mobile-friendly will allow your viewers to interact with your content however they choose to reach you.

Websites are no longer designed just for aesthetics. Whether you adjust the function or design of your webpage, you can increase your traffic and performance in digital spaces. As one of the major mediums that clients interact with, it is critical to optimize your design to best meet their needs and with a few adjustments, you can.